Preventing fraud in the Online Gambling industry

Preventing_fraud_in_the Online_Gambling _industry

Fraud poses an escalating danger to companies in the iGaming and online gambling. On a global scale, digital fraud rates surged by a staggering 68.6% in iGaming. Given the high transaction volumes during major sporting events, ever-evolving regulatory landscapes, and the complex challenges associated with breaking into new markets, iGaming operators find themselves in dire […]

Overcoming Checkout Abandonment During Black Friday & Cyber Monday

Black Friday, checkout abandonment, personalised payments methods

As online retailers brace for the Black Friday and Cyber Monday sales peak, addressing checkout abandonment becomes paramount. High cart abandonment rates can overshadow the potential surge in holiday sales, with Baymard Institute highlighting a staggering 70% average abandonment. Often, this is due to the absence of preferred payment methods, causing significant revenue loss.This phenomenon, […]

FERO raises $3M Seed Round to Pioneer Online Payment Solutions 

Fero Team

Amsterdam – 2 November 2023 – FERO is delighted to announce the successful closure of a $3 million seed round from Coatue, Volta Ventures, and Antler. This capital will enable FERO to expand and enhance its unique online payment solution to tackle the $5T of annual revenue merchants lose at the point of checkout.  After […]

Discovering FedNow Real-Time Payment Service Impact

FedNow real time payments

As of July 20th, 2023, the Federal Reserve proudly launched FedNow, a real-time payment service that promises to revolutionise the financial landscape for banks, credit unions, online merchants, and other financial entities seeking instant, 24/7/365 payment accessibility. Now that FedNow is live, we’re eager to examine its reception and early impact by addressing some critical […]

Types of Online Gambling Fraud

Engaging in online gambling comes with inherent risks, as players entrust their fate to chance and fair gameplay. However, fraudsters disrupt this delicate balance by exploiting vulnerabilities in online gambling platforms, cheating, hacking, and stealing from both the house and other players. The impact of fraud on the world of online gambling is significant, tarnishing […]

The Potential of Online CBD Sales

In recent years, CBD has emerged as a powerful force in the health and wellness industry, captivating consumers with its potential therapeutic benefits. Simultaneously, the world has witnessed a rapid shift towards online shopping and digital transactions, transforming the way people make purchases, with a notable impact on the burgeoning CBD sales. However, the dynamic […]

100+ E-Commerce Merchants Reveal the Key Strategy for Improving Conversion Rates

Over the past 6 months I have spoken to over 100 e-commerce merchants specifically around conversion rates and the steps they take to improve them post covid. What I have learnt is that when it comes to separating those that have seen success from their efforts and those that haven’t, the key reason comes down […]

Digital Payments – What can the US learn from India

The Rise of Digital Payments in India India is making waves in the world of digital payments! With annual growth rates of 50% over the past five years, the country has established itself as a leader in digital payment adoption. This is all thanks to the Unified Payments Interface (UPI) system, a unique real-time system […]

Customer Acquisition vs. Customer Retention

online journey, customers, conversion, acquisition, retention

The battle between customer acquisition and customer retention is a common conundrum for many growing companies. While it’s important to attract new customers, retaining existing ones is equally crucial for sustainable growth. In fact, studies have shown that it can cost four to five times more to acquire new customers than to retain current ones. […]

The Paradox of Choice in Online Gaming

the paradox of choice and online gaming

The paradox of choice is a well-known psychological phenomenon whereby having too many options can lead to decision paralysis, anxiety, and even dissatisfaction with the chosen option. The Jam Study is a renowned experiment in consumer psychology that has been extensively cited. It discovered that displaying too many options can lead to diminishing returns. Specifically, […]

Increasing website traffic is important but let’s not forget about other low hanging fruit

During the pandemic there has been a huge surge in global e-commerce sales as companies leaned into their e-commerce channel to keep their businesses afloat. Even now after most brick-and-mortar stores have reopened, their e-commerce stores remain an important focal point to drive additional revenue and Increasing website traffic. In order to generate additional revenue, […]

5 Most important steps to increase your checkout conversion

When it comes to addressing failure to convert checkout pages to successfully completed transactions it is often difficult to know where to start however the pareto principle of 80% of consequences coming from 20% of causes is definitely true in this situation and this article’s express purpose is to highlight those that when addressed will […]

Should I offer Buy Now Pay Later options on my website?

Buy Now Pay Later

‘Should I offer buy now pay later options on my website?’ This is actually a question I have been asked a few times recently by customers so I thought I would invest some time in actually getting my response written down. My answer is ‘Maybe’ …… Let me explain By now it should be universally […]

Global Payment Method Report

Introducing our Global Payment Method Report We are excited to announce the release of our Global Payment Method Report, which offers insights into the most popular payment methods used globally. The report aims to help businesses understand the various payment options available and make informed decisions about which methods to offer their customers. Key questions […]