Op Kop Koffie x FERO: The Secret Ingredient for 24% More Conversions
Op Kop Koffie improved its online checkout experience with FERO Smart Checkout, exploring how craft-focused brands can benefit from the right optimisation.
“What made it special is the people. I haven’t come across one software company so far like that in my entrepreneurial journey.”
Meet Op Kop Koffie
In the north of the Netherlands, Op Kop Koffie has spent the past three years building a loyal following among coffee lovers who care about quality and fairness. Founded by Somashekhar Sriramappa and Mark Kornet, the small roastery sources beans directly from farmers, roasts them in-house, and sells both online and to local businesses. Soma’s philosophy is simple: good coffee begins with responsibile sourcing.
The Challenge: Growth Beyond the Beans
Like many independent food and drink founders, Soma focused on the craft of roasting, packing and selling coffee rather than on digital details. The online store ran smoothly most of the time, though the website occasionally faced plugin issues that affected the process.
Running a coffee business, Soma admitted, leaves little time to think about software or digital performance. That mindset is common among small F&B brands, where founders are often cautious about new technology. When the FERO team reached out, Op Kop Koffie decided to take a small and low-risk step forward.
The Experiment: A Straightforward Setup with a Personal Touch
Implementing FERO Smart Checkout was quick and simple, but what stood out most was the collaboration itself. Having worked with software vendors before, Soma found the FERO experience refreshingly personal.
“What made it special is the people,” he said. “I’ve had experiences with marketing or software companies promising big things, and at the end after billing there’s not much to come. I haven’t come across one software company so far like that in my entrepreneurial journey.”
When a few small hiccups appeared during installation due to an outdated WordPress version, the FERO team quickly helped resolve them, ensuring everything ran smoothly. Adopting new technology felt less like a gamble and more like a guided experiment.
An adaptive checkout engine that uses predictive AI to automatically adjust, showing the right design, layout, or payment option based on the shopper's behaviour. It integrates easily with ecommerce platforms and can be deployed in under 10 minutes.
Proof in the New Checkout
After just two weeks, the results were clear. Op Kop Koffie’s checkout conversion rate improved by 24%.
While the test period covered only around 70 to 80 purchases, the uplift was significant. For a small e-commerce brand, that improvement marked real momentum, especially given the short timeframe and minimal setup. It also gave Soma early proof that a smoother checkout can have a measurable impact on growth.
What’s Next
With a successful first test behind them, Op Kop Koffie is eager to continue experimenting with FERO’s platform and upcoming features. The collaboration has shown that even small, craft-oriented brands can achieve measurable digital growth without compromising their values or identity.
The team now plans to work with a new marketing agency to refine the entire website experience, building on what they have already achieved with FERO.
As Soma put it at the end of our call, the experience with FERO was so positive that the team is “open to testing whatever comes next.” For a founder who once described himself as “not technical”, that openness is perhaps the most telling result of all.