Fero’s mission is to enable bespoke checkout
and payment journeys for each individual customers
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By recognising each customer is different and tailoring their checkout experience on an individual customer by customer basis see heightened customer experience and consequentially higher conversion rates.
For the first time within the payments journey FERO delivers a fraud solution that isn’t binary and instead reduces or applies friction based on their potential for fraud. This approach reduces fraud significantly and importantly removes all false positives.
FERO’s AI engine enables its clients to be strategic on which transactions to offer more expensive payment methods and which to offer more affordable options. Reducing payment costs whilst maintaining impact on conversion rates.