KES Lighting x FERO x Bliss Web Solution
A Magento-Hyvä store boosted completed checkouts by 22.3% (57.1% on mobile) by adding FERO’s Smart Checkout.
“Once we saw the 57.1% uplift results on mobile, it was obvious. We needed to move to 100% traffic as quickly as possible. Otherwise, we are just leaving sales on the table.”
Meet KES Lighting
KES Lighting is a family business founded in 1987, built on decades of showroom expertise before ecommerce became central to growth.
As the company evolved online, James Kendall quickly identified the core challenge.
“We spend a lot of money driving traffic. Google Shopping, Meta, PR. It is expensive. So when someone gets to checkout and drops off, that hurts.”
Running on Magento with Hyvä, KES had already rebuilt their checkout and invested in optimisation. They were not starting from scratch.
But the data still showed a gap. The checkout was functional, yes. It just was not performing at its full potential.
The experiment
KES Lighting was not trying to overhaul their store. They were not planning a checkout redesign. Their Magento stack was already customised, running on Hyvä, with a store they had invested time and development effort into improving. A visual change was not the objective. Proving a measurable performance boost at checkout was.
FERO proposed a controlled, no risk A/B test against their existing Magento checkout. No long contracts. No migration gamble. Just real traffic split between two experiences and measured properly.
For a business that invests heavily in paid traffic and tracks performance closely, that approach made sense: “That is the best thing about an A/B test. If it works, the data is undeniable. If it does not, at least you tried.”
Making it work on a complex Magento setup
KES runs Magento with Hyvä and a custom checkout architecture. This was not a default Magento implementation. That meant integration had to be handled carefully. The rollout was done in close collaboration with their development partner, Bliss Web Solution.
“We were not a standard setup. But the communication between teams was quick, and everyone felt supported.”
There was technical back and forth during implementation, particularly because the checkout had already been customised. But from James’ perspective, the process was smooth.
The goal was clear from the beginning. Introduce the test without disrupting daily operations, without breaking performance, and without slowing down the team. Despite the complexity of the Magento and Hyvä stack, the experiment went live cleanly and then the data started coming in.
An adaptive checkout engine that uses predictive AI to automatically adjust, showing the right design, layout, or payment option based on the shopper's behaviour. It integrates easily with ecommerce platforms and can be deployed in under 10 minutes.
Results that removed all doubt
The A/B test ran across several weeks, generating statistically significant data across devices. The outcome was clear.
Overall, FERO delivered a 22.3% uplift in completed checkouts. But the real story was the dramatic improvements of the mobile experience on Android & iOS devices, showing 57.1% uplift.
“Android was particularly strong. That is where you really see how sensitive users are to friction.”
For a business investing heavily in paid traffic, this was not just a UX improvement. It meant extracting significantly more revenue from the same acquisition spend.
“Once we saw the lift, there was no reason to go slow. We moved to 100% traffic very quickly.”
What actually changed in the checkout
From the outside, the checkout feels simple. But that simplicity is deliberate. The flow reduces cognitive overload, removes unnecessary friction, and presents information clearly on mobile screens. It guides the shopper step by step, rather than overwhelming them.
“You have done all this work to get them there. The checkout should not be the place where you lose them.”
For Magento merchants investing heavily in acquisition, small inefficiencies at checkout multiply quickly. A smoother, more structured flow converts traffic that would otherwise disappear.
Collaboration that made it possible
Performance alone was not the only factor. James highlights responsiveness as equally important.
For a Magento build supported by an agency, coordination matters. FERO and Bliss Web Solution worked in parallel, not in silos.
From the agency perspective, the delivery was efficient and technically aligned with their stack. Supporting Hyvä without degrading performance was essential.
The implementation felt like collaboration, not escalation.
The takeaway
KES Lighting did not set out to replace their checkout. However, they were open to testing a fresh approach to improving conversions. The A/B experiment delivered 22.3% uplift in total completed checkouts and 57.1% uplift in completed checkouts on mobile.
“It was win-win. Low risk. Clear data. And once the uplift was proven, the decision was easy.”
For Magento merchants running Hyvä, the message is simple. Mobile performance is not a detail. It is the growth lever.
