FERO Insights

Optimising Checkout and Conversion for Footwear Brands

When it comes to online footwear, shoppers often know what they want—but still hesitate at the final step. From sizing doubts to payment preferences, the friction is real—and expensive. We analysed millions of customer sessions across footwear brands to understand what’s actually happening at Checkout—and how to fix it.

Optimising Checkout and Conversion for Luxury Fashion Brands

Luxury shoppers aren’t just buying clothes—they’re investing in a feeling, an identity, a standard. And yet, many premium fashion brands are losing those buyers at the final hurdle: the Checkout.

Checkout & Conversion Rate Optimisation for E-Commerce Fashion Brands: Trends, Fixes & Creative Wins Against Cart Abandonment

68% of fashion carts are abandoned, often due to hidden costs, sizing concerns, and complex Checkouts. This post explores how personalisation and simpler processes can help reduce abandonment and improve conversions.

Checkout & Conversion Rate Optimisation for E-Commerce Cosmetics Brands: Trends, Fixes & Creative Wins

Learn how ecommerce cosmetics brands can optimise their checkout process, reduce cart abandonment, and increase conversion rates with actionable CRO tips, real-world examples, and creative tactics.

Checkout & Conversion Rate Optimisation for E-Commerce Skincare Brands: Trends, Fixes & Creative Wins

This guide dives into how skincare consumers shop today, what’s trending in the industry, and how brands can optimise their checkout process and increase conversion rates with both quick fixes and creative solutions.

Optimising Checkout and Conversion for Active & Sport Wear Brands

Sporting gear spans lifestyle, performance, and passion. Whether it’s casual gym wear or high-performance equipment, the buyer expects confidence, reliability, and speed. In a category where seasonal spikes, brand loyalty, and physical performance matter, the checkout experience must deliver agility and trust. This guide unpacks how sporting gear brands can increase conversions by deeply understanding their shoppers and creating a checkout flow that mirrors the precision of the products they sell.

Optimising Checkout and Conversion Rates for Electronics Brands

Consumers are savvy, research-driven, and expect a seamless purchase experience. The products are often high-ticket, highly functional, and compared side-by-side with competing offers. Trust, speed, and technical clarity are paramount. This guide dives into how electronics brands can optimise checkout and conversion rates—highlighting key consumer insights, checkout abandonment reasons, and how FERO can streamline the last and most critical mile of the customer journey.

Optimising Checkout and Conversion Rates for Jewellery Brands

Consumers shopping for jewellery online are looking for trust, beauty, craftsmanship, and a seamless experience. While the product may be small in size, the perceived value is high. Every pixel, promise, and payment option counts. This guide explores consumer behaviour in jewellery eCommerce, reasons for checkout abandonment, and how tools like FERO can optimise the final steps that make or break a sale.

Conversion Optimisation for Furniture Brands

Furniture brands lose customers at checkout due to friction and trust issues. This guide shows how to fix that—and how FERO boosts conversions with data-driven checkout tools.

CBD E-Commerce: How to Optimise for Conversion

CBD products have surged in popularity, offering consumers natural alternatives for wellness. However, the e-commerce landscape for CBD is riddled with unique challenges, from regulatory hurdles to payment processing issues. Brands must adopt specialised strategies to thrive in this space.

Snacks & Indulgence: Optimising Checkout for Chocolates, bars, healthy snacks

Consumers aren’t just looking for a quick bite; they're searching for experiences that satisfy cravings without compromising well-being. This presents a unique opportunity for brands to craft offerings that resonate on both emotional and functional levels.

Functional Health: Optimising Checkout for Dietary Supplements, Adaptogens, Protein Powders Brands

Products like supplements, adaptogens, and protein powders are not just commodities; they are lifestyle choices. Understand what makes your customers tick and why they convert--or where you lose them.

Meal Essentials: How to Optimise For Conversion

Pantry essentials are the backbone of daily cooking, offering both convenience and the foundation for countless recipes. In the e-commerce landscape, these products present unique opportunities and challenges for optimising conversion rates.

Daily Rituals: How to Optimise For Conversion In Coffee, Tea & Blends

Craft Beers: How to Optimise For Conversion

Craft beer isn’t just a product — it’s an experience. That’s why optimising for online behaviour, conversion triggers, and emotional buying is essential in this growing vertical.

How Large Fashion Brands Optimise Checkout for Conversions

Understanding what industry leaders do right and where smaller brands fall short is crucial for improving checkout conversion rates.Let’s break down the key differences and what smaller fashion brands can learn from major players.

Why Fashion and Sportswear Brands Shouldn’t Share the Same Checkout Strategy

Fashion vs. Sportswear: One Checkout Doesn't Fit All. Fashion buyers are emotional and impulsive. Sportswear shoppers are goal-driven and focused. Treat them the same at checkout, and you're losing conversions. This post breaks down why different mindsets need different CRO strategies—and how to tailor your flow for each.

Why Is Cart Abandonment Higher in Fashion?

Understand why cart abandonment is higher in fashion -- and how to reduce it for your store.

4 Fashion-specific Consumer Segments & Their Frictions At Shipping

One checkout doesn't fit all. Especially when it comes to fashion. Price-sensitive, time-pressed, eco-conscious... different shoppers need different checkout experiences. Tailor yours to reduce cart abandonment and boost conversions.

4 Fashion Checkout Strategies to Reduce Cart Abandonment

Learn how to increase conversions in fashion e-commerce with proven checkout optimisation tactics—from trust signals to one-click payments.

The 5 Most Common Reasons for Checkout Abandonment

Not all shoppers abandon their carts because of price—so why are you offering blanket discounts?

Cart Abandonment in Fashion: The Data Breakdown

Thousands of potential sales are lost at checkout every second. Shoppers browse, add to cart, and even enter their details—only to disappear before making a purchase. Sounds familiar? You're not alone.

Conversion Rate Benchmarks: Are You Leaving Money On The Table?

Many store owners miss out on easy wins due to a lack of data. We break down four key metrics—Add-to-Cart Rate, Cart Abandonment, Checkout Abandonment, and Payment Failure—so you can spot revenue leaks and boost conversions. FERO helps you go even further with deep insights and automated optimization.

Finding it hard to grow traffic right now? You’re not alone. Here’s what to try instead

If you’re finding it hard to grow or maintain traffic levels right now, you’re not alone. Here’s why it’s hard right now, and where we suggest focusing instead.

Is your e-commerce brand working against “survivorship bias”?

Survivorship bias often leads e-commerce brands to optimise for their existing customers, rather than their potential ones. Here’s how to avoid it.

Personalised checkout experiences work – and they’re not just for big brands

Most smaller e-commerce brands aren’t making the most of checkout personalisation. We explore why this is, and some accessible ways to get started.

Calculating & improving your returning customer rate

Learn what your returning customer rate is, how to calculate it and how (& why) to start improving it today.

Why broad targeting is broadly regrettable (and what to try instead)

Are you spreading your paid advertising budget too thin?

The cookie has crumbled. How are e-commerce brands adapting?

Looking to increase your ad efficiency? Work from the bottom of the funnel up

Is offering free shipping worth it?

Alternatives to a welcome offer: finding what matters to your customer

How to Optimise Your Assortment Strategy for Higher Average Order Value

Calculating & troubleshooting your payment failure rate

Finding it hard to grow traffic right now? You’re not alone. Here’s what to try instead

Personalised checkout experiences work – and they’re not just for big brands

Is your e-commerce brand working against “survivorship bias”?

Calculating & improving your returning customer rate

Mastering Abandonment Emails

Five Ways Companies can Increase Conversion

Personalisation Matters

Why You Should Care About Checkout Abandonment & Personalisation

Overcoming Checkout Abandonment During Black Friday & Cyber Monday

FERO raises $3M Seed Round to Pioneer Online Payment Solutions

Discovering FedNow Real-Time Payment Service Impact

100+ E-Commerce Merchants Reveal the Key Strategy for Improving Conversion Rates

Customer Acquisition vs. Customer Retention

Digital Payments - What can the US learn from India

Increasing website traffic is important but let’s not forget about other low hanging fruit

5 Most important steps to increase your checkout conversion

Global Payment Method Report

Should I offer Buy Now Pay Later options on my website?

Checkout & Conversion Rate Optimisation for Workwear Brands: Reliability, Fit & the Final Click

Workwear shoppers aren’t browsing for fun—they’re buying with purpose. Whether it's for safety, durability, or professionalism, every item in the cart has a job to do. But even with high intent, many buyers abandon at the final step: the Checkout.

Checkout & Conversion Rate Optimisation for Swimwear Brands: Confidence, Fit & Frictionless Flows

Swimwear is one of the most personal—and high-stakes—fashion purchases online. It’s also one of the most frequently abandoned at Checkout.

Checkout & Conversion Rate Optimisation for Sustainable Wear Brands: Where Values Meet Conversions

Sustainable fashion shoppers care deeply—about materials, sourcing, impact, and ethics. But just like everyone else, many still abandon their purchase at Checkout.

Breaking down your conversion rate: key metrics to benchmark against