How Food for Skin converted 23% more with FERO
Instead of discounting, Food for Skin reminded shoppers why their formulas matter: all active ingredients, never watered down. With FERO, that message carried through at checkout.
“We’ve been collaborating with FERO for a few months now, and it’s been an excellent experience! The team is highly responsive, transparent, and communicates effectively, offering valuable advice along the way. While we’re still in the process of gathering more data, the initial results are already very promising.”
Meet Food for Skin
Food for Skin isn’t your typical beauty brand. They’re bold, honest, and refreshingly no-nonsense when it comes to skincare. Their customers love them for it. But even with a loyal audience and solid email marketing performance, there was still room to grow.
That’s where FERO came in. Food for Skin wanted to see if they could nudge even more hesitant shoppers toward checkout—without resorting to discounts and mass marketing.
The Challenge
Like many direct-to-consumer beauty brands, Food for Skin faced a common roadblock: shoppers were abandoning their carts before completing purchases. The brand knew discounting wasn’t the answer. Heavy promotions risked undermining their positioning as a premium skincare company built on quality ingredients. They needed a way to reinforce value at the right touchpoint in the shopper journey.
The solution
Proof in the numbers: 23% boost in Checkout conversions
By focusing on the reasons why shoppers abandon—reinforcing the true value of their products—Food for Skin saw a 23% increase in Checkout conversions.
No discounts, no gimmicks, just clear messaging that reminded shoppers why their skincare is worth it. Now, they’re weaving this messaging across more of their marketing channels, making sure every potential customer understands the full value of their skin-loving formulas.
The improvement showed that Food for Skin didn’t need to change who they were as a brand, or rely on margin-eroding incentives. They simply needed a smarter way to surface their existing strengths at the most critical moment: checkout.