Powered by Science, Proven by a 13.7% Lift: How NeoGenesis Optimised Checkout with FERO
NeoGenesis, pioneers in oncology-friendly skincare built on patented stem cell technology, partnered with FERO to eliminate friction at checkout and translate scientific trust into measurable digital performance.
“The responsiveness of the team is unbelievable. I've honestly never seen a tech company move that quickly.”
Meet NeoGenesis
Founded by stem cell pioneer Dr. Greg Maguire, NeoGenesis holds the patented S²RM technology. Their formulations are clinically backed, oncology-friendly, and widely respected by estheticians and dermatologists. Yet bringing breakthrough biotechnology online wasn’t straightforward.
The Challenge: When Science Meets Checkout Hesitation
Even with strong advocacy and clinically proven results, NeoGenesis struggled to convert online traffic into purchases. Premium pricing naturally caused hesitation at checkout, and regulatory constraints limited their ability to fully communicate the science behind the formulas. With no visibility into where customers abandoned the process, and the team focused on compliance and platform stability, improving checkout had never reached the top of the roadmap.
“People love what they see when they land on our site — the product inspires confidence. But when they reach the price point, hesitation kicks in. Until FERO, we didn’t have visibility into that moment or how to influence it.”
Why They Chose FERO
The decision wasn’t driven by automation but by involvement.
“FERO didn’t just rely on AI. They brought real data scientists into our onboarding, looked at behaviour patterns, and gave feedback manually. That stood out.” NeoGenesis opted in on a test-first basis.
Turning Point: From Blind Spot to Competitive Edge
FERO conducted a two-week A/B test using Smart Checkout. The results validated their suspicion: customers were willing to buy high-value products when trust and clarity were reinforced at checkout. The test delivered a 13.7% uplift compared to their previous setup, demonstrating how much revenue would have been lost without optimisation.
“The uplift was close to 14%. It made clear how much revenue we would have lost this year without updating our checkout. And this is only the beginning — we’ve just gone live, so the impact will keep growing. I honestly can’t imagine how much more we’d be missing without this in place.”
An adaptive checkout engine that uses predictive AI to automatically adjust, showing the right design, layout, or payment option based on the shopper's behaviour. It integrates easily with ecommerce platforms and can be deployed in under 10 minutes.
Why It Worked
Following the test, NeoGenesis immediately directed 100% of their traffic through FERO Smart Checkout. What made the difference wasn’t just the technology but the support.
Jennifer explained that past development projects were slow to progress and often fell short. She described FERO’s responsiveness as extraordinary, highlighting the team’s speed, pragmatism and technical clarity as the primary reason she would recommend them.
“After our past experiences with development teams, FERO made everything easy. The support alone is worth recommending — they move fast, understand the problem, and actually fix it.”
The combination of frictionless checkout design and proactive, high-level support gave NeoGenesis the confidence not only to roll out fully but to begin exploring how optimisation could extend beyond checkout into earlier stages of the customer journey.
