FERO insights

Stay up-to-date on everything E-commerce related.

Jan 28

Calculating & improving your returning customer rate

Learn what your returning customer rate is, how to calculate it and how (& why) to start improving it today.

Calculating & improving your returning customer rate

Jan 28

The cookie has crumbled. How are e-commerce brands adapting?

Oct 28

Why broad targeting is broadly regrettable (and what to try instead)

Oct 28

Looking to increase your ad efficiency? Work from the bottom of the funnel up

Oct 28

Are you spreading your paid advertising budget too thin?

Oct 28

Alternatives to a welcome offer: finding what matters to your customer

Oct 1

Is offering free shipping worth it?

Oct 1

How to Optimise Your Assortment Strategy for Higher Average Order Value

Oct 1

Calculating & troubleshooting your payment failure rate

Oct 1

Personalised checkout experiences work – and they’re not just for big brands

Aug 28

Finding it hard to grow traffic right now? You’re not alone. Here’s what to try instead

Aug 28

97% of brands see a swift conversion rate uplift with FERO. Statistically, yours will be one of them.

Join the e-commerce stores enjoying 10% more conversions with FERO.

Try FERO for free