We help swimwear brands convert more carts when it matters most

Clothing brands have 12% higher abandoned cart rates than the average. If yours is high too, you’re not alone.

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The seasonal struggle is real

It’s not easy being a swimwear brand. Their founders often tell us:

Tight Margins

They only have one season to get it right – every summer, the pressure is on to convert as many customers as possible

Fit Challenge

Bracketing is an issue – swimwear needs to fit just right, so customers purchase the same item in multiple sizes, and they have to absorb the cost of the return.

Price Pressure

The swimwear market is competitive and customers are prioritising affordability, leaving margins squeezed from all sides

You can’t fix what you don’t know

Until you understand what’s causing each customer to abandon their cart, you can’t put it right. The problem? They’re all abandoning for different reasons – and you need to find out why.

Time to flip the script on your conversions

Low conversions and high cart abandonment rates are a problem for fashion brands – but they’re also a golden opportunity, with plenty of low-hanging fruit (if you know where to find it).

How Lilja increased checkout conversion by 9.8% with FERO

Overview

Lilja is a European swimwear brand that makes sustainability stylish. Their pieces are crafted from recycled, natural, or sustainable materials—designed to be the kind of swimsuits you’d wear on repeat, whether lounging poolside in Santorini or catching waves on a weekend getaway.

Swimwear is highly seasonal, with summer sales needing to carry the business through quieter months. Customers often prioritise affordability in a crowded market, leaving margins squeezed. And then there’s the tendency for shoppers to order multiple sizes to find the perfect fit, only to return the extras. Very costly for a brand committed to reducing waste.

Solution

By using FERO’s behavioural targeting, Lilja honed in on customers who abandoned their carts at the last minute. FERO’s insights revealed that many shoppers were concerned about fit and sizing, so Lilja responded by delivering detailed size guides and fit tips tailored to specific styles. For example, they highlighted how adjustable straps on one-piece suits or flexible bands on bikini tops could ensure a better fit, reassuring customers to take the plunge.

Meanwhile, casual browsers and indecisive shoppers received a gentle nudge with messaging focused on Lilja’s values: sustainable practices and the eco-friendly Preloved program. The result? A 9.8% boost in checkout conversions. Lilja not only improved their sales during peak months but also deepened customer trust by focusing on what's important.

"We've had the Checkout Companion running for two months now, and so far loving the results! Interesting for learning more about customer behaviour and recognising certain patterns. Recommended!"

Laura Saarinen
CEO, Lilja the Label

Go beyond demographics

Long before a customer even lands on your website, they drop clues. We use over 430 data points to sort them into easy-to-understand buckets.

How CDLP's tailored checkout led to a 6-figure uplift

Overview

CDLP, a premium essentials brand known for its sustainably crafted swimwear and leisurewear, faced the challenge of a high abandonment rate in a very seasonal space. With orders shipping out of Sweden and Germany, they were already delivering a seamless European shopping experience. However, they wanted to better understand why some shoppers were dropping off at the final step of checkout. Like many e-commerce brands, CDLP struggled with uncovering the real reasons behind cart abandonment and lacked actionable insights into this crucial part of the customer journey.

Solution

CDLP teamed up with FERO to gain deeper insights into their checkout process. FERO’s analytics revealed that 1 in 3 shoppers abandoned checkout despite leaving their email, largely due to concerns about shipping and fit. Using this data, CDLP tailored messaging to address these issues, emphasizing the reliability of their Sweden- and Germany-based shipping hubs and highlighting the comfort and sustainability of their materials. The result? A nearly 4% boost in checkout conversions and a smarter, more personalized shopping experience.

"FERO has been great for our store! It’s incredibly easy to use, boosts conversions, and provides valuable insights into our customers and their behaviour. The platform is fantastic, and the team behind it is amazing! I highly recommend this app!"

Elliot Fuentes
Head of Marketing, CDLP

Turn hesitation into action

Your customers have questions like: will this suit me? Will it fit me? Will they like it as a gift? Can I return it? Can I afford it? Do I really need it? The trick is to answer the right question at the right time. That’s where we come in.

Examples of hesitation
Price-sensitive
Indecisive
Shipping-sensitive
Casual browsers
How to take action
Send a small discount, loyalty benefits, or current offers
Share sizing guides, your returns policy, or a gift card
alternative (for gift buyers)
Offer discounted/free shipping, or remind them of the free shipping threshold
Offer a guest checkout option, address common
concerns clearly, and add compelling reviews

Join the brands feeling the FERO effect

Stores using FERO experience a 10% conversion rate uplift (on average)

“An essential tool for anyone looking to gain deeper insights into their customer base, and drive more effective marketing efforts!”

Finn Lewis
Founder & Creative Director, Florence Black

Rated 5 stars on the Shopify app store

on Shopify

“Highly recommend this, has been great as a tool for us to gain a deeper understanding & increase checkout conversions. A very knowledgable & helpful team too.”

Russell Short
Co-Founder, B-YOND Performance

97% of e-commerce stores experience a conversion rate uplift

Why FERO

Unlock the Power of Data Driven Personalisation

With FERO, every customer's journey is uniquely tailored. Experience the thrill of elevated customer satisfaction and watch your conversion rates soar!

Behavioural Data
Demographic Data
Digital Footprint
Psychographic Data

Intent

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Decisiveness

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Price sensitivity

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Shipping cost sensitivity

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Gender

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Age

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Location

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Affluence

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Social media

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Device usage

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Streaming & media consumption

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Digital subscriptions

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Interests

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Lifestyle

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Values

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Attitudes

Identity which countries your customers visit to better utilise targeted ads and marketing efforts.

Frequent asked questions

It only takes around 10 minutes to set up
‍(and other popular questions)

What results can I expect from FERO?

Many brands see a conversion rate uplift of 8-10% after installing FERO, and we become an integral part of their marketing. We can’t guarantee it will work for everyone, which is why we offer a free trial.

‍

Will FERO work with my current website?

Yes, we work with all major e-commerce platforms, including Shopify, BigCommerce and WooCommerce.

Does every e-commerce store have good results with FERO?

Around 97% of e-commerce stores experience a swift uplift in their conversion rate after implementing our suggestions. If you don’t feel the benefit, there’s no need to continue beyond your free trial.

How long does FERO take to implement?

Installing FERO takes two clicks. From there, it’s just a matter of tweaking your abandoned cart email for your four different ‘types’ of users (~10 minutes of work), and you can then start recovering carts on autopilot. We’ll guide you through every step of the process.

What’s a normal abandoned cart rate?

The average e-commerce abandoned cart rate is 70.19%, and the average for Fashion, Accessories & Apparel is 78.53%. For small- and mid-sized e-commerce stores, it’s not uncommon for these figures to be even higher.

How will I know whether FERO has worked?

During your trial period, we’ll run an A/B test that randomly splits your traffic 50/50, adding each visitor to either the control or the FERO segments. At the end of the trial, you’ll see the performance of ‘with FERO’ versus ‘without FERO’ side by side.

What changes will you suggest?

We’ll recommend editing the wording and calls to action (CTAs) on your abandoned cart emails to get to the root of why customers in each segment left your site. But it doesn’t stop there; we’ll also recommend adjusting your images and visual assets to better align with each persona. Don’t worry – we’ll walk you through the whole process.

Any questions we didn’t cover?

Get in touch

Start recovering more carts on autopilot

Join the e-commerce stores enjoying 10% more revenue with FERO.

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